The Shopping Cart Saga: A Journey from Inception to Innovation with a Special Nod to Singapore



Imagine a world without shopping carts - a juggling act of balancing items in your arms while navigating through a bustling supermarket. Thankfully, the humble shopping cart, a seemingly ordinary item, has been our faithful shopping buddy since the 1930s, transforming our shopping adventures into a breeze.

The Birth of the Shopping Cart

The first shopping cart sprang to life in the brilliant mind of Sylvan Goldman, an Oklahoma City grocery store owner. He spotted a problem: shoppers' arms filled, limiting their purchases. Together with a local mechanic, Fred Young, they crafted a solution - the world's first shopping cart, aptly named the "folding basket carrier", in 1937.

In the following years, shopping carts underwent a series of facelifts to make them more user-friendly. As a result, the shopping cart gradually became an indispensable retail companion, from adding a child seat to swapping wire baskets for durable plastic ones and introducing swivel wheels.

Fast forward to today, shopping carts have gone high-tech. Packed with features like ergonomic handles, adjustable compartments, and built-in scanners, some even boast competent techs like RFID tags or barcode scanners. These additions have made shopping a breeze, reducing checkout times and boosting customer satisfaction.

The Role of Shopping Carts: From Convenience to Revolutionising Retail

Shopping carts serve a simple yet crucial role: making the transport of goods effortless—no more armfuls of items. Just load up your cart, and off you go! Plus, they add a dollop of comfort to your shopping trip, letting you explore the store leisurely.

Retailers worldwide, including Singapore, have seen the impact of shopping carts. They've noticed increased customer satisfaction and, consequently, loyalty, thanks to the convenience of shopping carts. They've also found it easier to keep stores organised and customer-friendly with the help of these handy companions.

The Perks of Pushing a Cart


Using a shopping cart does more than just make shopping easier. It boosts efficiency and productivity, allowing shoppers to pick up more items in one go, saving time and reducing aisle congestion. Plus, they're a godsend for reducing the physical strain of carrying heavy loads, a boon for older shoppers or those with mobility issues.

The icing on the cake? Shopping carts are a dream for keeping items organised and safe, with compartments and holders ensuring everything stays in its place, ready for a safe trip home.

The Shopping Cart Evolution: A Singaporean Perspective

Known for its bustling shopping scene, Singapore was quick to hop on the shopping cart bandwagon. Singaporean stores have embraced high-tech features, turning shopping carts into mini-tech hubs with digital price displays, integrated shopping lists, and smartphone docking stations.

And the role of HOUZE in the Shopping Cart Saga?


HOUZE has emerged as a trendsetter in the homecare and storage solutions world. Offering an array of storage solutions that can be easily integrated with shopping carts, HOUZE products are designed to make the shopping experience even more efficient and organised like shopping trolleys.

So, there you have it, a tale of how the humble shopping cart has evolved over the years, with a special nod to Singapore's contribution. Shopping carts have come a long way, and who knows what the future holds? But one thing's for sure. They'll continue to be our trusty companions on countless more shopping adventures.


Explore more