The HOUZE Story
Life is about creating new beginnings and taking a leap of faith where the opportunity presents itself. As a company, we dreamed of being the answer to a need or lack, and have found our niche in modern living solutions.
For years, we delved on the pursuit of our passion. Today, HOUZE stands as a sought-after brand in homecare, storage and lifestyle products in Singapore and Southeast Asia.
How We Started
HOUZE Founder Brien Chua was at the helm of Citylife Singapore for five prosperous years when he made the great leap to supplant the company with his new home and lifestyle brand—HOUZE.
Mr Chua faced the market head-on with his vast experience in e-commerce and retail. He also knew the ins and outs of operation and a knack for quality lifestyle and homewares. With his and the team’s commitment, HOUZE has catapulted to the SEA market and beyond.
Innovation is an essential part of growth and success. When Mr Chua presented Citylife to the Singaporean home improvement industry back in 2012, he has personalized the business strategy to suit the taste of the locale, which deviated from the branding of the main company. His wise leadership led to a 100% year-on-year increment in sales from 2013 to 2016, making the local subsidiary Citylife a fast-growing household items supplier in just six years in Singapore.
Mr Chua and the team applied the same businesses principles and infused them with fresh, exciting storage and lifestyle products to build HOUZE, and it has definitely paid off. Clients old and new have noticed the upward shift in value and quality, which are two things HOUZE wants for its customer base.
HOUZE, led by Mr Brien Chua, is currently composed of 25 of the most hardworking, exceptional and passionate staff; each of whom plays a specific role, from managing the local office to organizing our 14,000-ft2 warehouse. We are a well-oiled machine that handles over 100,000 products and thousands of visitors daily.
How do we do it? With a “WE ARE ONE” attitude.
Our Vision and Mission
HOUZE envisions convenient and sustainable modern living in Singapore, Southeast Asia and the rest of the world. We want to provide every household with affordable, expertly crafted and aesthetically pleasing products that are perfect solutions to challenging spaces.
At HOUZE, we continue to reimagine homewares, storage and lifestyle items to create an efficient way of living. Our purpose is to help every home declutter and harmonize areas to create a conducive space for living. The outcome is a safe, happy and healthy home for every family.
We are also determined to make our products accessible to all. Affordable deliveries are at the core of our mission, and we guarantee an uncompromised quality while we do so.
What We Sell
HOUZE has a myriad of products that are the epitome of class at reasonable prices. With the goal of making life easier as well as beautifying and decluttering spaces, we offer affordable yet highly commendable quality products that suit different tastes and styles.
We have a wide range of storage options, from boxes to cabinets to racks that are made from high-grade materials like 100% virgin polypropylene plastic and unbreakable stainless steel sourced from premium manufacturers. These items are crafted and designed to maximize space and rid of messes so all that’s left is a relaxing, decluttered home.
We also have laundry, bathroom and kitchen necessities that make home life easy and pleasant. Now, chores are less of a bother and more of an enticing activity since HOUZE products take the stress out of maintaining a clean and lovely home.
Some of the other items we sell are chairs and stools for comfort and increased seating capacity; pet care accessories for beloved creatures that make homes livelier; and lifestyle products like party and games kits, decorative pieces and home scents to elevate the aesthetic value of any space.
One Company, Multiple Brands
In conjunction with our innovative HOUZE products, we also offer some of the most trusted brands in the market today. We include in our inventory high-quality and durable products from Picnic, LIAO, Lifty Tech, Allibert, Char-Broil, Cosco and Curver.
We also have items from Epoca, Hailo, Keter, Leifheit, Prosperplast, Rayen, Steve and Leif, Tramontina, E-Cloth, Meyer, KIS, and Gulliver to complete our list.
We believe in variety is the key to a sustainable home, and we offer just that in modern living solutions.
Visit Us (Temporarily Unavailable)
We may have planted our roots in the online platform, but we believe in being physically accessible to our growing customer base. Here are our store locations all over the country:
Address: 3 Changi South Lane #03-01 Singapore 486118
Hours: 9.00AM - 6.00PM (Monday-Friday)
Tel: +65 6911 8583
Address: HOUZE at PLQ Mall, #03-14
10 Paya Lebar Road, S409057
Hours: 11.00AM - 10.00PM Daily
Tel: +65 8818 8581
Track Your Orders
Shipping & Refund
HOUZE cares about our customers and the satisfaction they expect from us. We offer to ship confirmed orders, which will be processed in 3-5 working days.
Should there be any need, we also offer returns for unsatisfactory purchases.For more information, please visit our Shipping & Refund Policy page.
HOUZE is an equivoque to the word ‘House’, which is the heart of our company goals and mission. Our name reflects our undying commitment to challenging the conventional and creating a fresh perspective on the mundane.
At HOUZE, we make room for things that truly matter.